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This chart has a few surprises:

  1. Email marketing is still #1, by a wide margin. Nothing against email marketing, it works and continues to be very efficient, but it seems that digital marketers could find better usage for their dollars.
  2. Social media marketing has become mainstream and just another piece in the marketing mix (good for social media marketing, bad for social media marketing experts or agencies).
  3. Content marketing is surprisingly high.
  4. Paid search is incredibly low (which doesn’t make a lot of sense unless we assume digital marketers don’t calculate ROI and are puzzled by paid search).
Basically [we’re] rejecting a lot of the techniques that we know do work in terms of getting people to click as much as possible, read as much as possible, stay as much as possible.

Facebook, Tumblr, Twitter, and the rest of our social networks have trained us to respond to notifications like Pavlovian dogs. So we were surprised to hear Brian Bailey, creator of a new social network called Uncommon, isn’t out to get you addicted.

Read> Finally, A Social Network That Won’t Turn Us Into Addicts—But How Will It Thrive?

(via fastcompany)


A world where food is plentiful and drugs are personalized may not be as far off as it seems.

What world-changing scientific discoveries might we see by 2025? Will we have more energy technologies that move us away from fossil fuels? Will there be cures for cancer and other diseases? How will we get around and communicate?

To make some predictions, the Thomson Reuters IP & Science unit looked at two sorts of data: current scientific journal literature and patent applications. Counting citations and other measures of buzz, they identified 10 hot fields, then made specific forecasts for each.

“A powerful outcome of studying scientific literature and patent data is that it gives you a window into the future—insight that isn’t always found in the public domain,” says Basil Moftah, president of the IP & Science business, which sells scientific database products. “We estimate that these will be in effect in another 11 years.”

Read More>

All things mobile: Mobile Technology Fact Sheet


Amazing number of great stats, facts and findings in this Mobile Technology Fact Sheet by Pew.  Must-read for digital marketers in general and mobile marketers in particular.


In light of the SCOTUS cellphone privacy ruling today, here’s a helpful guide through some of our numbers on cellphones, smartphones, and all things mobile tech.

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