This chart has a few surprises:
- Email marketing is still #1, by a wide margin. Nothing against email marketing, it works and continues to be very efficient, but it seems that digital marketers could find better usage for their dollars.
- Social media marketing has become mainstream and just another piece in the marketing mix (good for social media marketing, bad for social media marketing experts or agencies).
- Content marketing is surprisingly high.
- Paid search is incredibly low (which doesn’t make a lot of sense unless we assume digital marketers don’t calculate ROI and are puzzled by paid search).
With this partnership, Munchery’s meal data, which breaks down calories, fiber, and fat, will automatically transfer to the Jawbone UP app.
Artist Telmo Pieper Repaints His Own Childhood Drawings
Interesting to see what gets shared on which social network!
You’ve never seen the world cup like this. Check out more of the designer Rick Hincks minimalist posters here.
Facebook, Tumblr, Twitter, and the rest of our social networks have trained us to respond to notifications like Pavlovian dogs. So we were surprised to hear Brian Bailey, creator of a new social network called Uncommon, isn’t out to get you addicted.fastcompany)
Everything is going mobile! And some media categories are almost all mobile already.
A world where food is plentiful and drugs are personalized may not be as far off as it seems.
What world-changing scientific discoveries might we see by 2025? Will we have more energy technologies that move us away from fossil fuels? Will there be cures for cancer and other diseases? How will we get around and communicate?
To make some predictions, the Thomson Reuters IP & Science unit looked at two sorts of data: current scientific journal literature and patent applications. Counting citations and other measures of buzz, they identified 10 hot fields, then made specific forecasts for each.
“A powerful outcome of studying scientific literature and patent data is that it gives you a window into the future—insight that isn’t always found in the public domain,” says Basil Moftah, president of the IP & Science business, which sells scientific database products. “We estimate that these will be in effect in another 11 years.”
#FridayFunFact: some really interesting numbers about the average e-commerce order value based on which network the referral came from. Polyvore is doing pretty awesome, we’d say.
We can’t say we’re surprised by this analysis but we do have to say that we thought the differences between devices would be larger.
From these charts and the accompanying article, it doesn’t look like Facebook has much a “teen problem” as previously reported by some outlets (probably trying to gin up some articles and buzz around a made-up issue)..
Amazing number of great stats, facts and findings in this Mobile Technology Fact Sheet by Pew. Must-read for digital marketers in general and mobile marketers in particular.Key data points on mobile technology from the Pew Research Center’s Internet & American Life Project
The social networks the kids are using these days. Note that Facebook is still leading the way.